Capital Cities Features Colorful Sea-Doo Spark Watercraft in New Music Video, “One Minute More”

Valcourt, QC, July 7, 2014 – The BRP celebrates the summer with Capital Cities’ latest music video “One More Minute” featuring BRP’s new Sea-Doo Spark watercraft.

 “The song is high-energy and musically colorful," said Ryan Merchant, on half of the band Capital Cities with Sebu Simonian. “We wanted to create a visual escape using a dreamlike summer lake set with Sea-Doo Spark watercraft to provide the happy and upbeat contrast to the emotional storyline of the video. What's more fun than Sea-Doo watercraft on the water in the sun?  It epitomizes summer fun.”

The song, “One Minute More” is also the featured soundtrack for the Sea-Doo Spark broadcast commercial spot, “Spark Some Fun”.  Through collaborating on the project, Capital Cities became enamored with the watercraft’s colorful and spirited visual appeal, deciding to give Sea-Doo Spark models a leading role in their latest video. The Capital Cities new “One Minute More” video follows on the heals of a week long Sea-Doo Spark concert project with EDM music producer deadmau5 and is the next stage where millions of music fans will see how much fun owning a Sea-Doo Spark can be.

“Capital Cities is one of the hottest up and coming bands and the Sea-Doo Spark is poised to be the biggest watersport hit of this summer. The opportunity to bring the two together in a summer fun themed new music video is a perfect combination.” said Chris Dawson, vice president and general manager, Global Sales and Consumer Experience division.

The new Sea-Doo Spark watercraft is making the on-water lifestyle available to a new group of consumers as the most accessible watercraft on the market by being close to 40% less expensive than the closest model¹, the most fuel-efficient², easy to tow and to store. But most of all, the all-new Sea-Doo Spark watercraft is compact, lightweight, visually stunning and an absolute blast to ride.